Customer

Three changes moved the MiaCara collection from Google's page 2 to page 1.

Dog and cat accessories shop, Cologne

Louis König, built and runs the online shop

Louis König, built and runs the online shop · marthas-koeln.de

Dog and cat accessories shop, Cologne

Written September 2026 · figures to September 19, 2026

1 → 11+1000%

monthly clicks on the MiaCara page

Apr 21 to May 20 vs Aug 21 to Sep 19, 2026 · position 12.2 → 6.8

139 → 329+137%

monthly clicks across the shop's product and collection pages

Feb 18 to Mar 19 vs Aug 21 to Sep 19, 2026

261 → 746+186%

searches where the shop lands on page one

Feb 18 to Mar 19 vs Aug 21 to Sep 19, 2026 · across the whole site

The shop's MiaCara page was on Google's page 2, where almost nobody sees it. Louis made the changes the consultant wrote. The page moved to page 1, and the clicks followed.

I don't want generic AI text, I want articles written for the people who actually buy from us. Rank-Hub gets there by asking me what matters first. Then it writes the whole article, with the links to our collections already in the right places.

Louis König, built and runs the online shop · on the articles

The business

Martha's sells premium accessories for small dogs and cats: beds, flight bags, coats. It has a Shopify shop and a boutique in Cologne. Louis König built the online shop, runs it, and works with the consultant.

What the consultant found

In May, Louis asked about MiaCara, a design brand the shop sells. The consultant went through the shop's own Search Console data to see where it already ranked. This is what it found:

The findings, as delivered

Your collection page is one position away from page one for the brand name

The MiaCara collection ranks around position 9–11 for searches like "miacara", "miacara hund", and "miacara hundebett". That means small on-page changes can push you onto the first page and into actual traffic. "MiaCara Hundebett" is extremely low-hanging fruit: this query gets 210–320 searches per month in Germany, keyword difficulty is zero, and you already rank at position 11.5.

The change, as the consultant wrote it

MiaCara's dog and cat products share one page. A title about dog beds would put off cat owners. So the consultant kept the title broad and put dog beds in the description.

Consultant

The title should stay inclusive so neither dog nor cat shoppers bounce. But the description has enough space to name both specifically, which lets you capture the "miacara hundebett" searches without implying the whole collection is dog-only.

The recommendation, as delivered

MiaCara Design kaufen – Betten & Zubehör für Hund & Katze

MiaCara online kaufen bei Martha's Köln. Design-Betten, Hundebetten, Katzenbetten, Decken & Zubehör. Premium-Qualität ✓ Versandkostenfrei ab 99€.

What moved

Louis made the changes seven minutes later: the title, the description and the H1. In May the page sat at position 12 for "miacara". By July it was at position 5, and it has stayed on page 1 since. The dog-bed search moved the same way, from position 13 to 5, without "Hundebett" in the title. The page went from 1 click a month to 11.

All numbers are the shop's own Search Console data, unadjusted. The site-wide figure also includes the shop's dachshund breed guide, now its biggest page. The consultant researched, recommended and outlined that article.

See what it would change on your site

Your first session with the AI consultant · Your strategy, your topic map, one finished Blueprint and one finished article · No card, the compute is on the house

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