Frase Builds Briefs from the SERP. Rank-Hub Builds Wins from Your Data.
Frase reads the top ten and writes you a brief. Rank-Hub reads your site's actual ranking data, picks the fights you can win, and hands you the finished piece, plus every other fix worth doing.
Free · No credit card required · Takes 45s
The problem
Everyone's Reading the Same Ten Results
Frase is refreshingly honest about its method: scrape what ranks for a keyword, summarize it into a brief, and help you write something similar. Every brief has the same bones. "What is X. Benefits of X. FAQs. Aim for 2,300 words." For content teams pumping out drafts across many sites, it's fast and cheap.
The catch: every Frase user targeting your keyword gets essentially the same brief. Sameness in, sameness out.
Nothing in that workflow knows your site: which queries you already almost rank for, which pages are quietly dying, where you have the authority to actually win. The brief is about the keyword. It is never about you.
And the choice of keyword, the one decision that determines whether the article can rank at all, happens before Frase enters the picture. That part is still your job, done with whatever data you happen to have.
Working from briefs
What the Brief Machine Skips
The "which keyword" question.
The highest-leverage decision in content SEO is made outside the tool, by you, before the brief exists. Get it wrong and the best brief in the world won't rank.
Your site's context.
Frase can show you Search Console charts, but the brief it writes doesn't use any of it. Every brief starts from zero on your site: no idea what you're close to winning, what's slipping, or what's cannibalizing.
Everything that isn't in the text.
Frase can re-score a page you paste in. It can't see that the page needs internal links, that a title is losing clicks it already earns, or that two of your posts are eating each other. Half of SEO isn't in the text.
The differentiation.
Content averaged from the current top ten is, by construction, average. Google has less and less appetite for the eleventh version of the same page.
Free · No credit card required · Takes 45s
The alternative
What If the Brief Started from Your Rankings?
That's Rank-Hub. An AI agent reads your live and historical ranking data, runs keyword research, and checks the live SERP too, but as one input, not the recipe: it reads the top ten for what they're missing, not for what to copy. Then it picks the queries your site can realistically win.
Then it goes past the brief: the article arrives drafted, the page fixes arrive spelled out, and everything is ordered by what's worth doing first. You review and publish.
Topics with a reason.
Every piece targets a query your data says you can win, with the reasoning attached.
Drafts with a reason to exist.
Frase can draft too, assembled from the same ten results everyone reads. Rank-Hub drafts for the query your data says you can win, angled at what the ranking pages leave out.
Beyond new posts.
Existing-page fixes ship alongside drafts: internal links, titles, cannibalization. Text scoring can't see those.
You keep the keys.
Nothing goes live without you. You publish every change, or dismiss it.
One flat price.
$99 a month for the strategy, the drafts, and the fixes together.
What a Blueprint looks like
Google holds pages back when nothing on your own site points at them. Your guide ranks 14th with zero internal links; the pages above it average a dozen.
- 01
Add a link on the phrase “SPF & DKIM setup” in the intro of your deliverability checklist
/blog/cold-email-deliverability-checklist
- 02
Link the guide from the FAQ answer about landing in spam
/blog/why-emails-land-in-spam
- 03
After a week, watch the guide's average position in Search Console
/guides/spf-dkim-setup
Free · No credit card required · Takes 45s
The decision
Which One Fits You?
| What You Need | Frase | Rank-Hub |
|---|---|---|
| Choosing what to write | Outside the tool; you bring the keyword | Picked from your ranking data, with the reason attached |
| Brief generation at volume | Fast, cheap, built for it | Skips briefs entirely; drafts arrive written |
| Writing the article | One-click AI drafts, assembled from the SERP | Drafted around what your site can win and what the top ten skips |
| Your own ranking data | GSC connects for a reporting dashboard; briefs still start from the SERP | The starting point: every query Google reports for your site |
| Fixes beyond content | Re-optimizes text you paste in; the rest is out of view | Existing-page and on-page fixes included |
| Differentiation | Averaged from the current top ten | Built from what your site can uniquely win |
| Cost | $49-129/month | $99/month flat |
| Built for | Content teams and agencies producing at volume | Founders growing one site that matters |
Choose Rank-Hub if...
- You have one site that matters and want its rankings to grow, not a brief pipeline
- You want the topic decision made from your data, not left to guesswork
- You want existing pages improved, not just new posts added
- You want a sparring partner: the built-in AI consultant knows your site and every Blueprint
Get (or keep) Frase if...
- You're an agency or content team producing briefs across many client sites at volume; at $49 it's honest value for that
- You have writers who prefer working from outlines they flesh out themselves
Free · No credit card required · Takes 45s
Two ways this goes
What You Hear About Each Route
The brief route
"SEO tools have a very particular data set at their disposal: the existing search results. When we adopt their recommendations wholesale, we end up creating copycat content."Ryan Law, Animalz, on SERP-driven content tools
The Rank-Hub route
"Takes SEO, which is huge, and makes it bite size. You get easy to understand action tasks, prioritized, with instructions on what to do AND reasons why it's important."
How it works
From Generic Brief to Finished Work in 3 Steps
Connect your site
Link Google Search Console. Takes about 45 seconds, no credit card needed, and Rank-Hub starts learning and building.
Get your first Blueprint
Rank-Hub analyzes your site data, competitors, and keyword opportunities, then surfaces specific Blueprints with the work already written out.
Approve and put it live
Read the Blueprint, apply the change or publish the piece, done. Or invite a teammate, or whoever runs your site, to handle it for you.
Free · No credit card required · Takes 45s
Questions About Rank-Hub vs. Frase
Write What You Can Win. Not What Ranks for Others.
Connect your site and get your first Blueprints free: topics from your own data, drafts included. Then put a Frase brief next to them and pick what you'd rather publish.
Free · No credit card required · Cancel anytime
Not ready yet? Read how Rank-Hub's AI SEO consultant works, start to finish.